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“Hands down, this is one of the best newsletters I subscribe to.” Joe Forrest, Niche of One
Jun 11, 2026
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4 min read
I built a better survey and walked away knowing there's such a thing as the Dillman questionnaire theory. One question did both.
May 30, 2026
How to Teach a Claude Brand Skill New Formats Without Rebuilding It
May 16, 2026
The trick to get on-brand decks and docs on-brand
Apr 18, 2026
3 min read
It took 10 minutes instead of 2 hours.
Apr 11, 2026
8 min read
And what to do about it
Apr 3, 2026
They're predictable. That may be the point.